Graham Beck – The Game Reserve Range

April 22nd, 2013 by karen

Graham Beck already has a large portfolio as a brand which includes restaurants and wines but they have recently launched an new range onto the local market (the range is already available globally in about 30 countries having been launched at Cape Wine 2012 and Prowein 2013), called The Game Reserve range which is aimed at making sustainability part of the brand.

The media launch event was hosted at the gorgeous and fitting venue – Camps Bay Retreat. Mossie Basson, Graham Beck’s Conservation Manager stated that “People will conserve nature if its in their interest to do so. We’re trying to find that spot of interest. We must be the stewards to look after nature and find extremely creative ways to enhance nature. Where is my ‘sweet-spot’ with nature?”

This is the only wine brand in the world associated with a private nature reserve that can demonstrate measurable actions taken to conserve the natural environment. The Graham Beck property, Madeba, located in Robertson, is situated in the heart of the Succulent Karoo Ecosystem in the Breede River Valley, an area extremely rich in plant and geological diversity.

Bordering Madeba is the Graham Beck Private Nature Reserve, an area that extends to the eastern slopes of the Rooiberg.  The reserve was set aside in the 1990s shortly after the Becks purchased the farm, in the hope of reversing the devastating effects of 200 years of over-utilization of the natural resources. By May 2006, 1 885 hectares of land had been registered with Cape Nature as a voluntary conservation site.  In July 2007, 27 neighbouring landholders pledged to join the conservation effort.  The Rooiberg Breede River Conservancy was born, and remains a strong focus of the efforts, comprising no fewer than 13 500 hectare of natural vegetation. For every 1 hectare of land utilized for producing wine or stud horse farming on the Graham Beck Estate at Robertson, 4,5 hectares of land are today conserved.

Erika Obermeyer concentrates on the brands natural wines and introduced the range to us. She says “It is such a natural fit for me as I’m in my most happy place when out in nature. Being able to craft wines with a company that takes care of its people and conservation responsibilities is a great privilege. I am looking to take the legend of the brand forward.”

The range consists of 9 wines, 4 white, 1 rose and 4 red – all single varietals to express the grape as much as possible. Each wine has an animal or plant depicted on the label endemic to the region and nature reserve on the property. Each wine therefor provides wine lovers with a captivating glimpse into the world of the indigenous Fauna and Flora. The wines are intended to taste like sunshine with upfront fruitiness in an easy to drink style made in a sustainable and responsible way. The wines are primarily aimed at On Consumption, wine by the glass offerings and are thus mainly make use of screw cap closures.

The range is made from Sauvignon Blanc 2012, Chenin Blanc 2012, Viognier 2010, Chardonnay 2010 (my favourite white), Rose 2012 (mainly Shiraz with a dash of Pinot Noir), Pinotage 2010, Merlot 2011, Shiraz 2010 (my favourite red) and Cabernet Sauvignon 2011. All the wines are exceptionally well priced at between R45 and R85.

I will be hosting these wines for April and May for KGB Wine Club. If anyone is interested to host an event or attend an open event which I am hosting in Cape Town CBD and Blouberg please contact me.

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